What Is Netnography

What Is Netnography

This 2013 slideshow provides a brief visual discussion of netnography used to gain insights into consumer interactions and communications. It includes some brief explanation of the key terms in the discipline, from the perspective of business management.

This slideshow will be of use to researchers and practitioners interested in different perspectives of netnography and innovative applications.

Full slideshow is available here >>

Harrison Hayes, LLC

February 2013

Tags:

Business Management

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