What Is Netnography

This 2010 white paper by the founder of the discipline of netnography provides a very clear and well-organized breakdown of the key terms, steps to research, and components of netnography. The article focuses on how social media understanding can drive innovation.

This 2011 book uses a survey created by the authors to examine the growth of populist, also known as “nationalist” or “far-right”, parties in Europe by looking at their overall social media presence and analyzing the responses of online supporters.