This short article is the Research Brief for the full report: “Lights, Camera, Jihad: Al-Shabaab’s Western Media Strategy”, which is also available in this Portal.
This 55 page deck is the slideshow for a 2012 webinar on netnography. The resource provides some informative information and context on netnographic research, looking at social media, the characteristics of Internet studies, some background on netnography founder Robert Kozinets’ rules and key steps, along with tools and techniques. It also provides some case study vignettes.
This online resource will be of use to researchers and practitioners interested in perspectives on netnography study and its application to social media.