Netnography
White Paper – Netnography: The Marketer’s Secr ...
This 2010 white paper by the founder of the discipline of netnography provides a very clear and well-organized breakdown of the key terms, steps to research, and components of netnography. The article focuses on how social media understanding can drive innovation.
What Is Netnography
This 2013 slideshow provides a brief visual discussion of netnography used to gain insights into consumer interactions and communications. It includes some brief explanation of the key terms in the discipline, from the perspective of business management.
Ethical Concerns in Netnography: and by extension ...
This 2015 slideshow and accompanying notes by netnography discipline founder Robert Kozinets presents an informative look at the ethical concerns to conducting netnographic and wider online data collection and cultural research.
Netnography: An Internet-Optimized Ethnographic Re ...
This 2015 book chapter focuses on netnographic research. The author seeks to impart an understanding of netnography as a new qualitative, interpretive research methodology that uses Internet-optimized ethnographic research techniques to the study of online communities.
Netnography: Redefined (Second Edition)
This 320 page 2015 book is an updated version of the seminal text by its author, Netnography: Doing Ethnographic Research Online (2010) and is a go to resource for current netnographic research by the discipline’s founding author.
The Field Behind the Screen: Using Netnography For ...
This 2002 article is a foundational piece in the field of netnography and is written by the founder of the discipline. While the article precedes the emergence of social media, it nevertheless provides some critical foundation to the emergence and original context of netnographic research.
The difference between netnography and digital eth ...
This short 2014 online article compares the differences between netnography and other forms of digital ethnographic research. The author defines both netnography and digital ethnography as they are understood by the Center of Digital Ethnography Studies.
Netnography: Doing Ethnographic Research Online
This 221 page book is a seminal text on the discipline of Netnography, written by the field’s founding author. While somewhat dated given its 2010 publication date, it is nevertheless a highly informative and foundational text.
What every jihadi in Syria needs: hair gel, an iPa ...
This short news article in The Daily Telegraph discusses European and North American jihadis’ use of Twitter and social media in Syria.
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