This 2010 white paper by the founder of the discipline of netnography provides a very clear and well-organized breakdown of the key terms, steps to research, and components of netnography. The article focuses on how social media understanding can drive innovation.
This 2015 slideshow and accompanying notes by netnography discipline founder Robert Kozinets presents an informative look at the ethical concerns to conducting netnographic and wider online data collection and cultural research.
This 2015 book chapter focuses on netnographic research. The author seeks to impart an understanding of netnography as a new qualitative, interpretive research methodology that uses Internet-optimized ethnographic research techniques to the study of online communities.
This 2002 article is a foundational piece in the field of netnography and is written by the founder of the discipline. While the article precedes the emergence of social media, it nevertheless provides some critical foundation to the emergence and original context of netnographic research.
This short 2014 online article compares the differences between netnography and other forms of digital ethnographic research. The author defines both netnography and digital ethnography as they are understood by the Center of Digital Ethnography Studies.
This short news article in The Daily Telegraph discusses European and North American jihadis’ use of Twitter and social media in Syria.
This portal gathers an annotated collection of recent research on the ways in which social media and new technologies may be leveraged in the fight against violent extremism