Marketing
The Field Behind the Screen: Using Netnography For ...
2002
This 2002 article is a foundational piece in the field of netnography and is written by the founder of the discipline. While the article precedes the emergence of social media, it nevertheless provides some critical foundation to the emergence and original context of netnographic research.
Beating ISIS Through Better Marketing - Jason MacD ...
Jason Macdonald, VP, Deputy Practice Leader of Hill + Knowlton, discusses how marketing experts can help offer a more powerful counter narrative to the Islamic State’s recruiting campaign. Mr.
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