Ethnography

This 2015 book chapter provides an insightful netnographic look at the phenomenon of online conversions to Islam.

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This 2013 article works within a framework of netnography and provides an insightful look at the anti-foreigner climate encountered by the author in Sweden.

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This 2013 article provides a useful case study of particular social phenomena using netnographic research.

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This 2015 book chapter focuses on netnographic research. The author seeks to impart an understanding of netnography as a new qualitative, interpretive research methodology that uses Internet-optimized ethnographic research techniques to the study of online communities.

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This short 2014 online article compares the differences between netnography and other forms of digital ethnographic research. The author defines both netnography and digital ethnography as they are understood by the Center of Digital Ethnography Studies.

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This 221 page book is a seminal text on the discipline of Netnography, written by the field’s founding author. While somewhat dated given its 2010 publication date, it is nevertheless a highly informative and foundational text.

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