Automation
White Paper – Netnography: The Marketer’s Secr ...
March 2010
This 2010 white paper by the founder of the discipline of netnography provides a very clear and well-organized breakdown of the key terms, steps to research, and components of netnography. The article focuses on how social media understanding can drive innovation.
Who Tweets? Deriving the Demographic Characteristi ...
March 2015
This paper evaluates two tools for the automated identification of demographic and occupational data from the profile descriptions of Twitter users in the United Kingdom.
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