This 2013 article provides a useful case study of particular social phenomena using netnographic research.
- Other Resources
This 2015 slideshow and accompanying notes by netnography discipline founder Robert Kozinets presents an informative look at the ethical concerns to conducting netnographic and wider online data collection and cultural research. The slideshow was created for the 2015 ACR Doctoral Symposium that occurred in Baltimore, MD.
This online resource will be of use to PVE practitioners and researchers interested in the ethical considerations of conducting netnographic and cultural research online.