The difference between netnography and digital ethnography

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This short 2014 online article compares the differences between netnography and other forms of digital ethnographic research. The author defines both netnography and digital ethnography as they are understood by the Center of Digital Ethnography Studies. The article further discusses the theoretical and methodological frameworks, along with some brief discussion of the methods, techniques and considerations of both types of research.

This article will be of use to researchers and practitioners of PVE looking to expand their research into areas of netnography and ethnographic research online. The article provides a number of useful links and references to important works, authors and terms used in the field of netnography.

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Allesandro Caliandro