This document aims to provide guidance for the use of social media in market, social and opinion research.
This brief report is based on a September 2014 survey and includes statistical data on users of social media and networking platforms, comparing the years 2013 and 2014 for the differences in gender, age, race, education, wage, and demographic location (i.e. rural, suburban, urban). It provides light analysis, but mostly reveals charts from the users of Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
This source should be useful for researchers that would appreciate a quick and easy method to access data and the increases in numerical statistics for the 2013 and 2014 years.