Beating ISIS Through Better Marketing - Jason MacDonald

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Jason Macdonald, VP, Deputy Practice Leader of Hill + Knowlton, discusses how marketing experts can help offer a more powerful counter narrative to the Islamic State’s recruiting campaign. Mr. Macdonald argues that there is a lot to learn from corporations and the way in which they use the Internet and social media to market to their customers. Extremist use of the Internet is not new, but the new online tools are; governments and their partners must learn how to harness these platforms to combat the extremist narrative.